ServiceMaster Restore Franchise OpportunityStop Cold-Calling Insurance Adjusters. Get Restoration Jobs Sent Straight to You.

Since 1991, the only restoration franchise where national insurance carriers send claims directly to qualified owners - no paid leads, no third-party lead sellers, no waiting years to build a route.

Watch · 1 min A day inside a ServiceMaster Restore franchise
Free 9-page PDF · Download in 30 seconds

Get the guide on how franchise owners are booking restoration jobs.

ServiceMaster Restore Franchise Overview - 9-page PDF showing the cover plus two interior pages
  • What it costs - investment range & payback timeline
  • What owners earn - verified franchise income across all years & tiers
  • How you get jobs - the carrier-referral system, explained
Get the Franchise Overview
No commitment·Instant download·30 seconds
$2.9M
Top-Owner Annual Gross Sales
800+
Locations Across N. America
$2B
Annual Network Sales
1991
Insurance Carrier Referrals Since
Verified across the network
Franchise 500 Entrepreneur Ranked
Hire Heroes USA Partner of the Year
IICRC Industry Certified
Carrier-Referral Network Since 1991
Roark Capital Portfolio Company

What 800+ franchise owners are saying.

★★★★★
"My only regret is not starting years earlier."

As a Restore franchisee for 25+ years, our industry is challenging yet full of countless opportunities. Our network and leadership are unmatched in franchise support and always focused on leading the industry.

Multi-decade compounding equity in a recession-resilient industry.
★★★★★
"I added a second franchise very early in my startup."

As a franchise owner, I have had the opportunity to set our destiny for the benefit of my family and our team. ServiceMaster Brands has invested in improvements that have better supported the franchise owner in our endeavor to serve as many people as possible.

Multi-unit owners average $7.9M annual gross sales (top quartile).
★★★★★
"I can reach out to my network of peers and know we are all in this together."

It's nice to have your own business, but to also know you have the support, resources, and tools from ServiceMaster Corporate, along with brand awareness, is amazing. We help support and grow our businesses together - towards the common goal of having a profitable and successful business.

800+ peer franchise owners across North America.
Get the Franchise Overview
Free·No commitment·30-second form

Why owners pay more for a ServiceMaster Restore franchise.

Three engines work for SMR franchisees from day one - the ones independents and smaller networks can't match: insurance-carrier referral programs locked in since 1991, a national CAT mobilization arm that earns revenue at every hurricane and wildfire, and Roark Capital's portfolio buying power. Here's what each one looks like.

Water-damaged residential interior - the moment a homeowner calls ServiceMaster Restore. Photo: servicemasterrestore.com
The Damage
Before · The Independent Operator

Year one as a solo restoration owner

  • You spend year one cold-calling insurance adjusters who ghost you.
  • Carriers route work through aggregators that take 15-30% off the top.
  • A hurricane hits two states away - you watch it on the news.
  • Your supplies cost what the truck distributor charges that week.
  • At exit, the business is named after you - and it sells for the value of your equipment.
ServiceMaster Recovery Management consultant in SRM hard hat reviewing damage on a tablet with a commercial property manager - the kind of work franchisees deliver every day
The Restoration
After · A ServiceMaster Restore franchisee

Year one inside the network

  • You inherit insurance-carrier referrals from your first qualified month.
  • Adjusters know and recommend the brand before you ever knock - you walk in with name recognition.
  • A hurricane hits two states away - you deploy two trucks and book CAT-mobilization revenue.
  • You buy supplies at Roark portfolio rates.
  • At exit, the brand transfers with the business - the value transfers with the brand.

95 years of operating through every recession.

Marion E. Wade started the business in 1929 - so the network has run through the Great Depression, every postwar recession, the dot-com bust, 2008, and COVID. If you want a recession-tested industry, this one has the receipts.

National carriers refer customers to us by name.

When a homeowner files a claim, the insurance carrier tells them which restoration company to call. ServiceMaster Restore is on that short list at the major national carriers - which is why our referral program is handled directly between SMR and the carrier, not routed through third-party lead aggregators.

Roark-Backed Buying Power

The same private equity group behind Dunkin', Orangetheory, Anytime Fitness, Jimmy John's, and Massage Envy. Volume buying on supplies, equipment, and insurance - at terms independents can't access.

No Territory Ceiling

The network was designed without exclusive territory limits on commercial work. Franchisees can scale large operations and mobilize for area-wide disasters anywhere in the country - with corporate support, not against it.

Get the Franchise Overview
Free·No commitment·30-second form

A track record most restoration franchises can't match.

Caroline and Tyler Pattat with the ServiceMaster Restore leadership team accepting the 2022 Marion E. Wade Franchise of the Year award on stage
Marion E. Wade Franchise of the Year

Caroline and Tyler Pattat with the leadership team. Top-quartile owners aren't theoretical - they're at our annual conference picking up awards every year.

$2.9M
Top-Owner Annual Gross Sales (Single Location)
Verified earnings disclosure, 2024.
$7.9M
Top-Owner Annual Gross Sales (Multi-Location)
Verified earnings disclosure, 2024.
800+
Locations Across North America
Active franchise count, 2026.
$2B
System-Wide Sales
Annual network sales.
#1
in Customer Satisfaction When Insurance Carriers Recommend Us
Independent claims-satisfaction study, 2025.
1991
Year Insurance-Carrier Referrals Began
35 years of insurance-carrier program agreements.

Earnings figures reflect top-quartile averages, not what every owner earns. Full verified earnings data is shared in writing during the discovery process.

Get the Franchise Overview
Free·No commitment·30-second form

Three reasons owners choose ServiceMaster Restore.

Exclusive territory rights - protected from day one.

ServiceMaster Restore offers exclusive territory rights on residential work, so you never compete with the brand you joined. Most other restoration networks don’t.

Capped royalty: $250 or 10% of monthly Gross Service Sales.

No uncapped percentage that grows when you grow. Clear, predictable, written into your contract before you sign.

24 months with a dedicated business development consultant.

Not a 1-800 hotline. A named human assigned to your build-out, opening, and first two years of operation. You graduate to a relationship consultant for the lifetime of your business.

Get the Franchise Overview
Free·No commitment·30-second form

Find out if ServiceMaster Restore fits in 3 simple steps.

No pressure. No obligation. Take the time you need.

ServiceMaster Restore franchise team and field crew preparing equipment in a branded warehouse

Get the Franchise Overview

Fill out the 30-second form and you'll be taken straight to the download page. The 9-page Franchise Overview covers investment, returns, training, and how the carrier-referral program works. Read it on your couch.

ServiceMaster Restore franchise team members preparing equipment ahead of a customer job

Talk to Charles or his team - on your timeline

A 30-minute call to walk through the numbers, your target market, and the territories currently open. No sales pitch. Just the same questions you'd ask a peer over coffee.

ServiceMaster Restore franchise owners in branded polos - the kind of existing owners you'll meet on Discovery Day in Atlanta

Discovery Day in Atlanta - only when ready

Visit HQ, meet leadership, talk to existing owners. Some franchisees move from form to signing in 4 months; others take a year. We pace to you, not the other way around.

Get the Franchise Overview
Free·No commitment·30-second form

The straight answers prospects ask in their first call.

What if the leads don't show up?
No franchise can promise leads - anyone who does is hiding something. What you get with ServiceMaster Restore is a 35-year-old insurance-carrier program: when you qualify, national carriers route claims directly to you. No lead resellers, no pay-to-play platforms, no 15-30% margin cut. Referrals start the month you qualify.
What if there's a recession?
Pipes burst. Fires happen. Hurricanes happen. None of that stops in a recession. The network has operated through every downturn since 1929 - the Great Depression, the 70s, the dot-com bust, 2008, COVID. Owners are first to mobilize when disaster hits regardless of what the economy is doing.
What if I don't have restoration experience?
Most owners don't. They come from sales, ops, insurance, construction, or service careers. You go through 113 hours of classroom training plus 37 hours on-the-job, and earn IICRC certifications across water, fire, mold, and odor before you open. Average time from signing to opening doors: 4-6 months.
What if a hurricane hits the next state over?
You deploy. SMR's CAT (catastrophe) mobilization arm operates without exclusive territories on commercial work, so franchisees can move trucks and crews to wherever the storm hits - and book that revenue. Corporate handles the logistics routing; you get the work, the equipment, and the network support to be there first.
What's the total investment to open?
Franchise fee: $72,500. Total to get open: $255,075-$365,310. That covers your opening kit, trucks, tech, certifications, real estate, insurance, and three months of operating cash. The full breakdown by category is in the Franchise Overview.
What do owners actually earn?
Top single-location owners average $2.9M in annual gross sales. Top multi-location owners average $7.9M. These are top-quartile averages, not what every owner earns - profit depends on your territory, how hard you operate, and how fast you scale. Complete earnings data for every tier is in writing before you sign anything.
How is this different from SERVPRO or PuroClean?
Three things owners care about: (1) Exclusive territories on residential work - SERVPRO doesn't offer that. (2) The insurance-carrier referral program has been running since 1991. (3) Roark Capital backing means volume-purchasing rates competitors can't match.

The next hurricane is coming. The only question is whose name is on the trucks rolling toward it.

25 years from now, you'll either be a ServiceMaster Restore franchisee with a brand on your truck and 800+ peers in your network - or you'll still be the prospect Jay Olsen used to be. "My only regret was not starting years earlier."

$2B
Annual Network Sales
800+
Owners
35
Years of Carrier Referrals
$2.9M
Top-Owner Avg Sales
Get the Franchise Overview
Free·No commitment·30-second form