As a Restore franchisee for 25+ years, our industry is challenging yet full of countless opportunities. Our network and leadership are unmatched in franchise support and always focused on leading the industry.
ServiceMaster Restore Franchise OpportunityStop Cold-Calling Insurance Adjusters. Get Restoration Jobs Sent Straight to You.
Since 1991, the only restoration franchise where national insurance carriers send claims directly to qualified owners - no paid leads, no third-party lead sellers, no waiting years to build a route.
Get the guide on how franchise owners are booking restoration jobs.
- What it costs - investment range & payback timeline
- What owners earn - verified franchise income across all years & tiers
- How you get jobs - the carrier-referral system, explained
What 800+ franchise owners are saying.
As a franchise owner, I have had the opportunity to set our destiny for the benefit of my family and our team. ServiceMaster Brands has invested in improvements that have better supported the franchise owner in our endeavor to serve as many people as possible.
It's nice to have your own business, but to also know you have the support, resources, and tools from ServiceMaster Corporate, along with brand awareness, is amazing. We help support and grow our businesses together - towards the common goal of having a profitable and successful business.
Why owners pay more for a ServiceMaster Restore franchise.
Three engines work for SMR franchisees from day one - the ones independents and smaller networks can't match: insurance-carrier referral programs locked in since 1991, a national CAT mobilization arm that earns revenue at every hurricane and wildfire, and Roark Capital's portfolio buying power. Here's what each one looks like.
Year one as a solo restoration owner
- You spend year one cold-calling insurance adjusters who ghost you.
- Carriers route work through aggregators that take 15-30% off the top.
- A hurricane hits two states away - you watch it on the news.
- Your supplies cost what the truck distributor charges that week.
- At exit, the business is named after you - and it sells for the value of your equipment.
Year one inside the network
- You inherit insurance-carrier referrals from your first qualified month.
- Adjusters know and recommend the brand before you ever knock - you walk in with name recognition.
- A hurricane hits two states away - you deploy two trucks and book CAT-mobilization revenue.
- You buy supplies at Roark portfolio rates.
- At exit, the brand transfers with the business - the value transfers with the brand.
95 years of operating through every recession.
Marion E. Wade started the business in 1929 - so the network has run through the Great Depression, every postwar recession, the dot-com bust, 2008, and COVID. If you want a recession-tested industry, this one has the receipts.
National carriers refer customers to us by name.
When a homeowner files a claim, the insurance carrier tells them which restoration company to call. ServiceMaster Restore is on that short list at the major national carriers - which is why our referral program is handled directly between SMR and the carrier, not routed through third-party lead aggregators.
Roark-Backed Buying Power
The same private equity group behind Dunkin', Orangetheory, Anytime Fitness, Jimmy John's, and Massage Envy. Volume buying on supplies, equipment, and insurance - at terms independents can't access.
No Territory Ceiling
The network was designed without exclusive territory limits on commercial work. Franchisees can scale large operations and mobilize for area-wide disasters anywhere in the country - with corporate support, not against it.
A track record most restoration franchises can't match.
Earnings figures reflect top-quartile averages, not what every owner earns. Full verified earnings data is shared in writing during the discovery process.
Three reasons owners choose ServiceMaster Restore.
Exclusive territory rights - protected from day one.
ServiceMaster Restore offers exclusive territory rights on residential work, so you never compete with the brand you joined. Most other restoration networks don’t.
Capped royalty: $250 or 10% of monthly Gross Service Sales.
No uncapped percentage that grows when you grow. Clear, predictable, written into your contract before you sign.
24 months with a dedicated business development consultant.
Not a 1-800 hotline. A named human assigned to your build-out, opening, and first two years of operation. You graduate to a relationship consultant for the lifetime of your business.
Find out if ServiceMaster Restore fits in 3 simple steps.
No pressure. No obligation. Take the time you need.

Get the Franchise Overview
Fill out the 30-second form and you'll be taken straight to the download page. The 9-page Franchise Overview covers investment, returns, training, and how the carrier-referral program works. Read it on your couch.

Talk to Charles or his team - on your timeline
A 30-minute call to walk through the numbers, your target market, and the territories currently open. No sales pitch. Just the same questions you'd ask a peer over coffee.

Discovery Day in Atlanta - only when ready
Visit HQ, meet leadership, talk to existing owners. Some franchisees move from form to signing in 4 months; others take a year. We pace to you, not the other way around.
The straight answers prospects ask in their first call.
What if the leads don't show up?
What if there's a recession?
What if I don't have restoration experience?
What if a hurricane hits the next state over?
What's the total investment to open?
What do owners actually earn?
How is this different from SERVPRO or PuroClean?
The next hurricane is coming. The only question is whose name is on the trucks rolling toward it.
25 years from now, you'll either be a ServiceMaster Restore franchisee with a brand on your truck and 800+ peers in your network - or you'll still be the prospect Jay Olsen used to be. "My only regret was not starting years earlier."